Kapture

Kapture is Co-Sponsoring Casino Night at NYU

I’m pleased to announce that Kapture will be participating in NYU’s Welcome Week.  Kapture is a proud co-sponsor of Casino Night which welcomes incoming students to NYU.  More than 3000+ new students will in attendance, playing casino games to win raffle tickets and prizes.

Kapture is just one of many amazing sponsors like Nike, Odwalla and Whole Foods.  We’re also excited to be cosponsoring alongside our friends at RedBull! 

For more information about Casino Night, click here

Who We Love: MIN New York Apothecary & Atelier

MIN New York is downtown Manhattan’s premiere apothecary and the epicenter of scent.  Located at 117 Crosby, between Jersey and Prince Street, MIN is tucked neatly into a gorgeous SOHO ground floor loft.  

Inside MIN, exposed brick walls, hardwood floors, massive windows and beautiful wood cabinetry replicates the feel of an old world apothecary.  A rolling library ladder in the alcove adds a sense of whimsy and nostalgia.  

Glimmering bottles of perfume, oils, soaps and potions line the shelves.  Male grooming items, shaving accessories, straight razors are displayed in an intricately carved cabinet.  European, artisan and rare items dominate the collection. 

MIN is filled with quirky little sculptures, knick-knacks, and curiosities.  The carefully curated collection of perfumes and candles, coupled with the store’s quiet ambiance makes it easy to check your worries at the door and inhale the ambiance of MIN.

The store’s name references the proverbial “New York Minute”.  MIN is the perfect refuge from the hustle and bustle of New York City.  

When I stepped into MIN (and simultaneously out of the New York space time continuum) I found myself transported to an enchanting European apothecary.  A stunning woman lounged on a leather sofa, sniffing her wrists, as a saleswoman spritzed her with an elaborate bottle of perfume.   Balancing on tiptoes, a clerk plucked an elaborate jar from a shelf and whisked it away for a patron to sample.

 MIN is not your traditional apothecary.  MIN is an experience.  

I was given a complimentary scent consultation based on my personality and preferred scents.  I fell in love with several niche perfume lines.  My favorite ended up being Mogador, a subtle floral scent by Keiko Mecheri.  Delightful!

MIN’s collection is extensive and can almost be described as a museum of scent.  Everything is selected based on quality, aesthetics and history.  For instance, MIN sells exquisite candles from Cire Trudon, the oldest candlemaker in Paris, and beautiful products from Perfumería Álvarez Gómez, the oldest and most prestigious perfumery in Madrid. 

I found myself absolutely captivated by MIN and mixology of scent, aesthetics and history.  If you’re looking to experience scent, not just wear it, I would highly recommend you stop over at MIN and smell the roses. 

For more information, check out MIN’s brilliant website at https://minnewyork.com/

 

Get Kapture and Get Rewarded

We’re making the world smaller, one photo at a time.  Snap a photo at your favorite merchant near you.  Post it and get rewarded.  Not only do you recieve something (like a gift or a discount or a limited supply item) but you also get to interact with your favorite merchants and brands in your neighborhood.

No longer are you a just another number, another customer, another dot on the bottom line.   And no longer are the merchants these faceless monoliths.  

Kapture creates a symbiotic harmony between merchants and their loyal customers, allowing and empowering them and YOU to interact in real time and online.  

Get to know your local business owners, your local neighborhood shops, your favorite brands! 

Get Kapture and Get Rewarded. In more ways then one!

Gangnam Style — PSY

Hidden Gem: B. Tiff

B. Tiff, a fabulous jewelry store in the Lower East Side, is my new favorite hidden gem.  Drop inside this little jewel box and you can find all the glittery glam accessories your heart desires. 

I was thrilled when I learned that B. Tiff was one of the awesome merchants in the area that has paired up with Kapture, and that it was actually part of my job to stop in to see what the store is all about.

I liked it as soon as I entered. The woman who greeted me was super friendly. I browsed through the inventory and found all sorts of lovely pieces and styles, ranging from watches and pendants to bracelets and earrings.

Unlike other jewelry stores I really felt like B. Tiff offered something for any price range, making it perfect for anyone who craves a little glitter in their life. Near the register and towards the front were the more affordable items, while deeper into the store housed the finer jewelry. But even the most affordable items are very high quality, and could have easily been sold for higher prices at other stores.

And after about ten minutes in the store, I just couldn’t help myself. I had to buy something. 

Being on a good old-fashioned New York budget, I stuck towards the front of the store, but was able to find a simple piece of jewelry that I really loved—a small, hammered gold circle, hanging off of a delicate chain with a matching matte finish.  On the circle, etched in ever so discretely, is my initial (“K”).

I’ve been wearing it on my neck ever since. As a more than happy customer, I definitely hope you check it out at 177 Orchard Street.

[photos and blog post by Kari McWalters]

Why Startups Choose New York over Silicon Valley

Mashable featured an awesome article on Silicon Alley today.  I thought I’d share it with you below. 

[via Mashable, by Rachel Metz]

When Dennis Crowley and Naveen Selvadurai started building their location-sharing startup, Foursquare in 2008, they chose New York City for their headquarters. Crowley’s kitchen table in the East Village served as their first workspace.

“We never even had a conversation about, ‘the only way to make it succeed is to go to California — should we pack up our stuff?’ ” he says.

Given that the pool of web developers was so much bigger in Silicon Valley, Crowley’s decision might have seemed risky. But in the past few years, a growing number of startups have seen the Big Apple as a viable alternative to the San Francisco Bay area.

This growth is fueled by a confluence of factors: the rise of several prominent startups, including Foursquare and the crowdfunding site Kickstarter; the arrival of venture-backed accelerator programs to help young startups get off the ground; a pool of engineers who have come to or stayed in the city as companies like Facebook and Twitter built offices in New York; and New York City government’s moves to encourage tech innovation.

Today, Crowley occasionally serves as a startup mentor in the city, taking meetings with students and nascent entrepreneurs in New York the way respected tech veterans have long done in Palo Alto or San Francisco. “That stuff that’s been going on for 20 or 30 years in the Valley is just starting to happen,” he says.

It’s hard to say precisely how many startups there are in New York City, but an online map from Mayor Michael Bloomberg’s office lists nearly 1,000 that are hiring. New York Tech Meetup, a nonprofit organization, took about seven years to get its first two members.

But by April 2011 it had 15,000 and now 26,000, says Jessica Lawrence, the group’s managing director. Monthly meetings, which are held in an 850-person theater, cost $10 and lately have been selling out in less than a minute, she says, forcing the group to offer simulcasts at other locations for those who can’t be there in person. One of her group’s goals is simply to remind people that there is an abundance of software engineers in New York.

Venture funding is growing as well. According to data from PricewaterhouseCoopers and the National Venture Capital Association, the amount of New York City-based startups that received venture funding rose 34% between 2007 and 2011, while deals in Silicon Valley declined 7% and those for the country overall dropped 8%.

Last year, venture investors plowed $2.75 billion into 390 startups in the New York City area — the most money and investments since 2001, when the dot-com bubble was rapidly losing air in Manhattan’s “Silicon Alley” and everywhere else, too. So far this year, $942 million has been invested in 182 startups in New York.

Of course, the Silicon Valley scene is still many times larger (1,202 companies grabbed $12 billion last year), and is nowhere near being eclipsed. Still, New York’s startup growth is palpable, and it appears to be spurring on yet more growth.

The Palo Alto, California-based venture capital firm Accel Partners made only a few investments in New York between 2008 and 2011, but now it has about 18 there, making it the firm’s second-largest investment area behind Silicon Valley. It opened its first New York office — only its second in the U.S.– last year after noticing a rise in the quality of local entrepreneurship and more diversity in the types of companies, such as in social media, e-commerce and mobile services, says Sameer Gandhi, a partner at Accel.

Like Crowley, Zach Sims decided to set up shop in New York when he cofounded Codecademy, a startup that teaches people how to write software code — even though his company’s early days were spent in Silicon Valley as a participant last summer in Y Combinator, a Mountain View, California-based accelerator.

Sims and cofounder Ryan Bubinski had attended Columbia University in Manhattan, building up a network of people they wanted to hire, and their main investor, Union Square Ventures, is based in the city. Sims also thinks working in New York is a good way to be in touch with the kinds of people who would use Codecademy, since the startup’s offerings are geared toward people who aren’t entrenched in the tech scene — and those people are easier to find in New York than in Silicon Valley.

Indeed, in New York, tech is just one of several big industries, including finance and media, which gives startup founders a variety of resources to draw on. For example, the presence of New York’s fashion industry was enticing to Olga Vidisheva, the founder of Shoptiques, an e-commerce site that offers goods from boutiques. She also knew that Manhattan would be a good place to find employees with operations, sales, and editorial expertise.

Plus, she says, there’s New York’s always-on atmosphere: She’d worked previously in Silicon Valley and “felt like a weird person” leaving the office at 2 or 3 a.m. — but New York is always buzzing. “You can get food here any time of night,” she says. “You can get anything.”

Image of Foursquare Headquarters courtesy of Foursquare

This article originally published at MIT Technology Review here.

Empowering Brands, Enlightening Users

This morning I had the most amazing meeting with Brian Martelli, Kapture’s CEO, and Michael Szewczyk, Kapture’s Founder.  We usually do social media brain storm sessions on Mondays.  And today, Michael and Brian wanted to make sure that I let everyone know what Kapture does for brands and their loyal customers.

In Brian’s words, “Kapture is a platform that empowers brands to create experiences and moments for their loyal customers to share with their friends”.

We’re allowing brands to create experiences for their customer base.  In turn, these loyal customers get to interact with their favorite brands and get rewarded. 

Kapture still incentivizes users to engage with their favorite brands, merchants, products or stores but let the brand choose how they want to interact with their customers.  

Ultimately, the goal of Kapture is to strengthen the symbiotic relationship between merchant and customers.  And spread a little love all at the same time!

Captain Kirk Wants to Remind You…


Your Time Is Running Out

Seriously, though folks.  Enter our freakin’ contest on Twitter to win an iPad.  Your time is running out. Only ten days left in our contest!

Just follow us @kapture.

Snap a photo of your favorite brand or merchant in your hometown.

Tweet it at us.

Win an iPad.

The most creative post will win.  Also, original photos ONLY.

Kirk Degiorgio - Starwaves (Spirit Catcher Remix)

Just saw Zev (Wolf of Wolf + Lamb) DJ at Le Bain this weekend.  He threw down this track and I was instantly obsessed.  Zev is a brilliant DJ and even better, a generous one.  He didn’t even hesitate to tell me what song he was playing.

Let that be a lesson to you, less talented/selfish DJs! Share the love. 

And this track, while you’re at it. 

Kapture is a mobile app that rewards you for taking and sharing photos of the brands and services you love with your friends.

Kapture your world, one photo at a time.

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